ME

I got into design because I'm genuinely curious about people — how they think, where they get stuck, and what makes things click for them.
My first project was an app for dementia patients and their caregivers. It set the bar for what good design should do: make hard situations a little more manageable.
That standard still shapes how I approach every project
lisa.eunhye
@gmail.com
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Experiences
Sonnet Insurance
Oct 2023 - Present
Product Designer
Led the design of user-centric insurance and educational features through research and cross-functional collaboration, delivering an 11% adoption increase (91% post-launch) while maintaining accessibility and UX standards.
Viewpoint AI
Feb 2023 - Oct 2023
Founding Product Designer
Oversaw company rebranding and design system development to enhance AI-powered experiences, while leading a design sprint to optimize onboarding and user value delivery.
CIBC
May 2021 - Aug 2021
UX Design Intern
Oversaw company rebranding and design system development to enhance AI-powered experiences, while leading a design sprint to optimize onboarding and user value delivery.
Awards
CIBC FLEX Business & Design Challenge – 1st
2021
DesignTO – Health, Wellness, Aging and Inclusion
2021
RBC Ownr Pitch Competition – Top Finalist
2021
Adobe x Amazon Design Jam – Top 10
2020






