ME

Focused on the interactions that make a measurable difference in people's lives

Focused on the interactions that make a measurable difference in people's lives

Focused on the interactions that make a measurable difference in people's lives

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

I got into design because I'm genuinely curious about people — how they think, where they get stuck, and what makes things click for them.

My first project was an app for dementia patients and their caregivers. It set the bar for what good design should do: make hard situations a little more manageable.

That standard still shapes how I approach every project

I treasure exploring different ideas and experiences
An explorer
A dreamy purple, pink, and orange gradient.

01

coffee lover – espresso on the rock, always

My non-negotiable daily ritual. Iced, always. Don't talk to me until I've had one 😜

A dreamy purple, pink, and orange gradient.

01

coffee lover – espresso on the rock, always

My non-negotiable daily ritual. Iced, always. Don't talk to me until I've had one 😜

A dreamy light blue and yellow gradient.

02

reader – back to reading again

Trying to read more and scroll less. Still a work in progress, but the Kobo is winning.

A dreamy light blue and yellow gradient.

02

reader – back to reading again

Trying to read more and scroll less. Still a work in progress, but the Kobo is winning.

A dreamy light blue and lilac gradient.

03

explorer – learn and apply

A little obsessed with AI tools — they've become part of how I think, prototype, and push ideas way further than Figma alone.

A dreamy light blue and lilac gradient.

03

explorer – learn and apply

A little obsessed with AI tools — they've become part of how I think, prototype, and push ideas way further than Figma alone.

Explore 'Me'

I'm Lisa. I explore, I learn, I apply. Always onto the next thing that excites me.

Toronto, Canada

°

boats on the water

Experiences

Sonnet Insurance

Oct 2023 - Present

Product Designer

Led the design of user-centric insurance and educational features through research and cross-functional collaboration, delivering an 11% adoption increase (91% post-launch) while maintaining accessibility and UX standards.

Viewpoint AI

Feb 2023 - Oct 2023

Founding Product Designer

Oversaw company rebranding and design system development to enhance AI-powered experiences, while leading a design sprint to optimize onboarding and user value delivery.

CIBC

May 2021 - Aug 2021

UX Design Intern

Oversaw company rebranding and design system development to enhance AI-powered experiences, while leading a design sprint to optimize onboarding and user value delivery.

Awards

CIBC FLEX Business & Design Challenge – 1st

2021

DesignTO – Health, Wellness, Aging and Inclusion

2021

RBC Ownr Pitch Competition – Top Finalist

2021

Adobe x Amazon Design Jam – Top 10

2020

© 2026 Lisa Yi